Welcome to Madre Botanics — you're in good company.

Our story began with the desire to create plant-derived, premium, affordable skincare.

We formulate with the belief that when it comes to skincare, what is not absorbed by the skin is as important as what is.

Our formulas are created by a mother, with pregnant and breastfeeding women in mind, to provide clean, luxurious skincare for all, including pregnancy and beyond.

And we strive to make a difference, both through our formulas and on this planet.

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Our philosophy

At Madre Botanics, we hold to the quiet belief that beauty is found not in abundance, but in balance. The skin is wise; it protects, heals, and adapts. Yet in modern life—amid pollution, stress, and the passage of time—it sometimes asks for a little help.

Our creations are multi-use, botanically enriched, and mindfully composed to support the skin’s natural rhythms. Each formula restores harmony without excess, honoring the delicate microbiome and revealing the skin’s quiet radiance.

We do not resist aging; we embrace it as a story worth cherishing. Skincare, for us, is both care and ceremony: a moment of pause, an act of conscious simplicity, because true luxury is found in less.

About our founder, Ariela

Born and raised along the California coast in an Italian-American household, I was raised with the belief that quality ingredients matter when it comes to health and beauty, and my Italian heritage instilled in me the belief that when it comes to beauty, less is more.

My passion for clean beauty began in 2011, when I started crafting non-toxic skincare in my kitchen—gifting products to friends and dreaming of one day creating my own line.

That dream became more personal during pregnancy, when I developed sensitive, hormonal skin and melasma. Postpartum brought new challenges, including periocular dermatitis, keratosis pilaris, and caring for my newborn’s eczema. With our skin constantly in contact, I was determined to create products that soothed my concerns without irritating his.

In pursuit of a simple, effective, and affordable routine made with plant-based, premium ingredients, I founded Madre Botanics—a skincare line designed to support women before, during, and after pregnancy.

Thanks for being here. xo